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Introducing our new name: Kingdom PR!

What do you think of when you hear the word ‘Kingdom’?

Some may perceive the word Kingdom as dark, outdated and restricted, but for us the term 'Kingdom' is particularly bright and bold; representing the life and colour of creation. The word Kingdom in Greek actually translates to ‘Vasíleio’ and means “realm”. We see this as a new space, fresh and exciting! Something outside of the box, breaking the everyday ‘norm’.

The term Kingdom for us also signals a nod to the mainstream media, and it’s original design to communicate truth as the 'fourth estate'. This term is derived from the traditional European concept of the three estates of the realm including: the clergy, the nobility, and the commoner. 

The media has always had a powerful position within society with its ability to influence policy and decision making, and today this lends to consumer decisions. But from traditional paper press, to now...

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We're Rebranding!

We have exciting news!

This month we are going through the process of rebranding, including a name change and new visual look and feel.

We've grown a lot over the past seven years and we're excited to move towards a new brand that reflects our wider team values and vision.

Rebranding is a big step and we're excited to show you what we've been working on. There's a bit of labour that goes on behind the scenes when you're in this process. There's a whole lot more involved than thinking of a new name and logo. You're taking time, energy and a whole lot of heart and soul, to craft a new identity that your team resonates with, and your customers will love. 

We've helped out on several rebrand projects over the years, and we are thrilled to finally be doing this for ourselves! And are so appreciative of our designer, Hannah Faulke for doing this work. Hannah has been the visual brand designer behind Delaney & CO. rebranding projects, and we couldn't be...

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Welcome to the team Sarah Tuiletufuga!

team Jun 29, 2021

This week we welcomed our first EMPLOYEE!  Please say a big welcome to Sarah Tuiletufuga, our Junior Communications Assistant.

Below is a bit about Sarah: 

Sarah Tuiletufuga is a fast-paced, passionate administrator and communicator with a love for serving. With six years of administration experience, Sarah’s skills and willingness to get the job done has welcomed various roles from reception work to legal secretary level assistance.

 

As the junior communications assistant to the Delaney & CO. Public Relations team, Sarah’s role is to support business growth while executing high quality communications and coordination that supports the team to deliver.

 

Sarah has a certificate in Applied Business Practices and has completed a Business Administration Course at Christchurch Polytechnic Institute of Technology.

 

Welcome again Sarah!

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Online Media Kit: What to Include

pr foundations May 01, 2021

Media kits help journalists compile information, facts and figures to use in their story. If done correctly, this tool (usually a page or downloadable folder on your website) has the power to position you as an industry expert, making you a trusted voice of reason that can be approached time and time again by the media. 

Why should I have an online media kit? 

The media are increasingly under pressure to move fast. They work through hundreds of pitches and tips on any given day, working towards multiple deadlines and simultaneous stories. 

In today’s media landscape, giving journalists easy, timely and instant access to accurate company information and engaging brand assets can mean the difference between a small mention and prime placement in a feature news story. 

Our recommendations:

At D&CO our goal is for our clients to have mutually beneficial relationships with the media. We therefore want to make it as easy as possible for journalists to...

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Why Public Relations?

pr Feb 08, 2021

What makes PR different, and will it work for my business? 

Public Relations is defined as building mutually beneficial relationships between an organisation and its stakeholder groups to achieve a goal - using best practice communications. 

Simply put: Your business goal + your target audience + your message + PR expertise =  a communications plan that will achieve results. 

Public relations is often thought of as just media relations, spin, fluff, and something that the ‘colouring department’ produces (yes, I have heard that word in reference to marketing and PR!). But public relations, like marketing, is in fact its own field of expertise, and good PR practitioners have been known to help companies big and small achieve their goals. 

Public relations practitioners hold degrees in Communication, majoring in Public Relations and have studied persuasive and ethical communication as well as negotiation with all key stakeholder groups including;...

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