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Online Media Kit: What to Include

pr foundations May 01, 2021

Media kits help journalists compile information, facts and figures to use in their story. If done correctly, this tool (usually a page or downloadable folder on your website) has the power to position you as an industry expert, making you a trusted voice of reason that can be approached time and time again by the media. 

Why should I have an online media kit? 

The media are increasingly under pressure to move fast. They work through hundreds of pitches and tips on any given day, working towards multiple deadlines and simultaneous stories. 

In today’s media landscape, giving journalists easy, timely and instant access to accurate company information and engaging brand assets can mean the difference between a small mention and prime placement in a feature news story. 

Our recommendations:

At D&CO our goal is for our clients to have mutually beneficial relationships with the media. We therefore want to make it as easy as possible for journalists to...

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Why Public Relations?

pr Feb 08, 2021

What makes PR different, and will it work for my business? 

Public Relations is defined as building mutually beneficial relationships between an organisation and its stakeholder groups to achieve a goal - using best practice communications. 

Simply put: Your business goal + your target audience + your message + PR expertise =  a communications plan that will achieve results. 

Public relations is often thought of as just media relations, spin, fluff, and something that the ‘colouring department’ produces (yes, I have heard that word in reference to marketing and PR!). But public relations, like marketing, is in fact its own field of expertise, and good PR practitioners have been known to help companies big and small achieve their goals. 

Public relations practitioners hold degrees in Communication, majoring in Public Relations and have studied persuasive and ethical communication as well as negotiation with all key stakeholder groups including;...

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