Public Relations is defined as building mutually beneficial relationships between an organisation and its stakeholder groups to achieve a goal - using best practice communications.
Simply put: Your business goal + your target audience + your message + PR expertise = a communications plan that will achieve results.
Public relations is often thought of as just media relations, spin, fluff, and something that the ‘colouring department’ produces (yes, I have heard that word in reference to marketing and PR!). But public relations, like marketing, is in fact its own field of expertise, and good PR practitioners have been known to help companies big and small achieve their goals.
Public relations practitioners hold degrees in Communication, majoring in Public Relations and have studied persuasive and ethical communication as well as negotiation with all key stakeholder groups including; staff, boards of directors, investors, media, customers, communities, and government. They will usually uphold a code of ethics via a PR industry association, such as PRINZ, PRIA, PRSA, or CIPR.
They are strategic thinkers that can write, plan, research and come up with new and inventive ways to deliver messages across a vast array of ever-changing communication channels.
This sought-after business function can help you work towards; increased brand awareness and a positive reputation, thought-leadership in the marketplace, strategic partnerships, profitability, and an increase in sales and event attendance - essentially any business goal you have!
And so much more!
Anything that encompasses communications, a PR person is usually interested and can add value.
Basically any person, business or organisation that has a goal, and needs to communicate with stakeholders to achieve it. From customers, media, government, investors and so on.
Well, it depends on your business, goal, budget, and current resources. You may not need a full time person or agency - but I would always recommend getting a PR person to weigh in on your goals and communications activity.
We believe qualified and experienced PR practitioners should quickly be able to see strategy, identify any gaps, and make recommendations on your communications to achieve maximum results, which is why we have made it easy for start-ups, businesses and organisations to seek our advice online.