Public Relations is defined as building mutually beneficial relationships between an organisation and its stakeholder groups to achieve a goal - using best practice communications.
Simply put: Your business goal + your target audience + your message + PR expertise = a communications plan that will achieve results.
Public relations is often thought of as just media relations, spin, fluff, and something that the ‘colouring department’ produces (yes, I have heard that word in reference to marketing and PR!). But public relations, like marketing, is in fact its own field of expertise, and good PR practitioners have been known to help companies big and small achieve their goals.
Public relations practitioners hold degrees in Communication, majoring in Public Relations and have studied persuasive and ethical communication as well as negotiation with all key stakeholder groups including;...